1 Way You’ve Never Thought of To Improve Your Affiliate Marketing Conversion Rate

August 27, 2008

one Like most people, you’re probably wondering how you can improve your affiliate marketing conversions.

Like many more people, you’re strapped for time and likely haven’t given too many “outside the box” ideas any consideration, but that’s where you could really strike gold.

1 way that the majority of people haven’t considered (let alone know about) is the strategic placement of audio on your landing pages.

What could be better than a more personalized approach to welcome the visitor to your site and set the tone for a potential sale?

You can achieve that human connection by using the intimacy and power of the human voice by way of a voice over recording that puts your customers at ease when they are deciding whether to continue on, their visit ideally resulting in a purchase made at your website.

Adding a voice over to your landing pages will:

1. Make your website more human
2. Encourage prospects to buy
3. Give the impression that you are present

By using audio on your landing pages, you’ll notice a dramatic difference in how you can communicate with prospective buyers and establish a personal relationship without having to do the initial networking. You may also see an increase in your affiliate marketing conversion rates which is after all what you’re going for, right?

What should your voice over recording say?

Take a good look at the copy on the landing page. Your voice over should be a conversational representation of the words on the page without “reading” the words on the page.

What I mean by this is that your voice over should elaborate on the points, not regurgitate them just as you would present a PowerPoint presentation. You may not read the slides verbatim, however, you do regard the bullet points on the slides as a guide and touchstone to move the conversation along and way of reinforcing the principal message leading to a successful conversion.

Once you have scripted your message, most messages being about 1 minute to 3 minutes in length, the next step is to have it recorded by a professional voice talent experienced in recording for projects similar to yours.

You can hire freelance professionals easily online at Voices.com. At their website, you can post a job to receive responses, browse the featured voice talent directory, or search by keyword and contact a professional directly from their profile.