Multiply Conversion Rates With Audio Spots on Landing Pages and Sales Pages
August 7, 2008
Are you considering a unique or professional sounding voice over to improve the conversions on your landing page or sales page?
Turning to the Internet to find voice over talent has become one of the most popular means of successfully producing a high-impact, high ROI web audio ad.
Usually, your quest will start with a search engine. After tying in a description of what you are seeking, the search engine will produce a number of results. Tens of millions of people turn to the Internet each day to find answers to their questions, and that being said, millions search for better ways to do business online.
If you are reading this post, you are likely searching for voice-overs online. That’s perfect, because we specialize in the very service of providing professional voice-over talents from all around the world at Voices.com, the voice marketplace.
The Way It Used To Be
Years ago, people seeking voice-overs had a long, expensive road before them when it came to finding a voice for their project. Usually the individual would start by calling an advertising agency, that ad agency would then contact their preferred talent agency, the talent agency would then hold a casting call, employ the aid of a casting director, a professional recording studio, and finally would result in the recruiting of a voice-over talent, the voice talent would travel to the recording studio, and from there, the recording process would begin.
That’s a lot of legwork, takes too long, and costs too much, don’t you agree?
For many companies, particularly solopreneurs and small businesses, budgets are limited making it very expensive to work with multiple organizations to get one job done.
The solution that many are discovering today is simple:
Go direct to the source to get the job done, quickly, professionally, and cost-effectively.
Finding voice-overs online is now a vital part of how business is done today. Searching online greatly streamlines the process of hiring a voice, enabling you to find what you are looking for within a few clicks and at no additional cost to you.
Searching online is one thing, but how do you know which search result is most relevant to your needs?
With there being so many websites out there, you could end up spending hours surfing through each website in the search results.
Wouldn’t it be great if there was a service that hosts everyone who records voice-overs?
Voices.com has consolidated the largest database of freelance voice-over talents and voice professionals. With over 7,000 talent capable of performing voice-overs, the perfect voice is just waiting to be found, listened to and hired.
Another benefit is that finding Voices.com in the search engines is one search term away.
Voices.com ranks #1 in Google, Yahoo!, MSN, and a number of other search engines for voice-over keywords such as voice-overs, voice talents, voice-over jobs, and more. You’ll be able to find voice-overs at Voices.com with ease and confidence.
Once you are at Voices.com, you will be able to search for talent using our voice talent search engine, by listening to MP3 demos in the Featured Talent Categories, or by posting a voice-over job for voice talents to apply for at Voices.com.
Posting a job is the most popular option for those who want to collect a variety of voice samples, proposals, and price quotes.
Contacting voice-over talent for work is a straightforward activity. There are links to contact talents directly via email or even by phone if the talent has provided their telephone number.
Finding voice-overs online has never been easier, more convenient and affordable. When you go straight to the source, you save more than a few clicks… you’re saving time, resources, money, and energy not to mention the added perk of being able to select the perfect voice to record your voice-overs.
Want to learn more about how we can serve you? Take the tour.
Looking forward to helping you complete your projects and achieve your goals!
30 and 60 Second Spot Word Count Guidelines for Internet Audio Ads
August 6, 2008
When writing ad copy for Google Audio ad or a Web Infomercial it’s easy to get carried away. How much is enough?
The short answer: Enough to get the message across.
OK, but how does that translate into a word count for a 30 second spot or a 60 second spot?
Great question!
To help give some guidance, we’ve created a handy chart for you to reference the next time your writing some ad copy.
The 30 Second Spot Word Count Guideline
30 seconds, 65 words = lots of inflection, sincere read
30 seconds, 78 words = typical, straight read
30 seconds, 90 words = fast read
30 seconds, 100 words = hard sell, maximum speed read
The 60 Second Spot Word Count Guideline
60 seconds, 130 words = lots of inflection
60 seconds, 155 words = typical, straight read
60 seconds, 180 words = fast read
60 seconds, 200 words = hard sell, maximum speed read
Note that numbers (such as a phone number), symbols (@ symbol or www) , etc., count as one word each.
Get More Help
If you need help with your commercial scripts, you don’t have to start from scratch. There are plenty of resources online or simply listen to a few radio commercials or tv ads to get the ideas flowing.
When you are ready to choose voice talent for your web marketing endeavors, check out this list of talented internet voices.
Did you find this helpful or would like to recommend some changes? Add your comments below.
The Impact of Google Audio Ads
August 5, 2008
There’s something about radio, and Google’s trying to profit from it.
It’s no secret that Google Inc. has hired scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry. All for the service they call “Audio Ads”.
According to the Google Intro to Audio Ads it’s having an impact with online marketing conversions:
“With the help of Google Audio Ads, Gifts.com received 23% more visits and a 34% higher conversion rate in markets which ran radio ads.” -Google
How does “Google Audio Ads” work?
Advertisers go online and sign up for targeted radio ads using the same AdWords system they use to buy sponsored web listings.
Will Google Audio Ads transform radio advertising the way AdWords has online banner advertising? Well, that is still debatable but this expanded service by Google is no surprise to us here at Voices.com. We watched as Google acquired dMarc Broadcasting Inc. Marc connects advertisers to radio stations through an automated advertising system. Essentially, we could see this as Google’s infrastructure for their new ad selling platform.
Google CEO Eric Schmidt revealed that the investment in radio advertising could grow the company personnel to include the hiring of up to 1,000 new Google employees. These employees would serve as salespeople, engineers, and operation staff.
Reuters disclosed that Google, one of the fastest growing Silicon Valley Internet companies, employed an impressive 9,378 employees last September.
While Google’s aspirations to rule the world of audio ads climb, broadcast giant Clear Channel, the biggest radio station operator in the US, is rumored to be in the market to sell stakes in their company if not the company as a whole.
Remember, these are just rumors, but the fact remains that if Google wants something badly enough, the company will remove any obstacles in its way to get it.
As we’ve seen with their purchase of YouTube, money is not an object.
Why are we reporting so closely on this subject?
Simple.
Voices.com strives to be the supplier of voice-overs and audio production, the marketplace created by Google Audio Ads is no exception.
As the largest voice marketplace online, it makes perfect sense that when people buy audio ads through Google on the Internet that they would find their voices and have production completed over the Internet as well.
What do you think of Google Audio Ads? Do you plan to combine or even split-test audio and text ads?
Voice Overs on Websites Are Becoming The Norm
July 22, 2008
Voices on The Web
One of the fastest growing applications for audio on the web is voice over.
Voice overs when used on the Internet can:
Sound On or Off?
There are two ways that you can present the voice over on your website.
1. When a visitor lands on your site the voice over can start playing immediately.
2. The visitor can choose to initiate the voice over by clicking a start button or turning the audio on.
Know This
Whatever it is you choose to do, having a voice over on your website is becoming a standard practice and people are more comfortable today listening to a voice over on the Internet than ever before.
Used well, the voice over independently starts new customer relationships at your website and can also personify your brand.
Another side benefit is that having a voice over on your website will give you a leg up on your competition who may not be using audio on their site.
Want More Information on Voice Overs For The Internet?
Subscribe to this blog and stay tuned for future articles :)
Stephanie
Log Me In, Scotty
July 8, 2008
Internet, The Final Frontier
Welcome to the world wide web, at least my little corner of it. You might be surprised that for a blog that is related to voice over, no one is speaking to you here on this page… no Site Pal, no intro message from a bigwig corporate type or buttons that giggle when scrolled over.
For our purposes, that works out just fine though because it’s not my voice that you want to hear (in the literal, audio sense), but those of qualified professionals who make the magic happen and have the privilege of doing so for a living.
These Are the Voyages of the Star Ship Voice Over
Every time you turn around, there’s a new use for voice over on the Internet and thousands of companies using voice over for the first time to express their message via their websites.
Do you watch any programming online? You might be familiar with how commercial voice over has crept its way into free content via corporate ads during episodes of LOST, Desperate Housewives or House.
Yes, advertising is the price one pays to access free content, especially online. There’s no TiVoing these ads directed to a target audience, I tell you.
One that fascinated me in particular is the ad for tourism in Hawaii. I just love the way they say Ha-wai-i, but I digress…
Live Long and Prosper
Over time, we’ll delve into more areas within the topic of voice over for Internet and I hope you’ll join me :) You can subscribe to this blog right now if you want.
Until next time,
Stephanie
How to Hire a Voice Talent for Audio on Your Website
June 30, 2008
1. Browsing the Website
We’ve made it easy for you to locate voice talent who meet your website audio needs. There are two ways you can go about finding a voice talent, and you can do so directly from our home page.
You’ll notice the tabs in the navigation bar called “Female Voice Talent” and “Male Voice Talent“. Depending on the gender of voice talent you’re looking for, click on the appropriate tab to see a listing of professionals available at this website.
Alternatively, you can also search by keyword. Just as you would do a keyword search at Google, you can type in words that describe what you are looking for in a voice by using the website search box. Try typing in a keyword, language, gender or location to view matching voice talent.
You can find the search bar at the top of every page on this website.
2. Listen to Audio Samples
Start the hiring process by listening to professional voice over talents. Each voice talent has a profile where you can listen to a sample of their voice by playing their voice-over demo. You can also learn about their previous experience, areas of expertise, special skills and services offered.
When playing the voice-over demos, listen for:
- Clarity
- Pacing
- Production Value
- Overall Quality
3. Contact a Voice Talent
Once you’ve found the perfect voice for your website, contact the voice talent by sending them an email and remember to include some specifics so that the voice talent can reply with a quote and turn around time for your project.
Be sure to mention:
- Script (can you send a sample of the script?)
- Length (what’s the page count or word count of your script?)
- Artistic Direction (what style of performance do you want?)
- Deadline (when do you need the recording done by?)
- Budget (how much can you invest in this voice over recording?)
4. Send Payment & Download Your Files
What happens next? When a voice talent receives your email, they will reply to you with a final quote for the project. Some voice talent may request a 50% deposit by PayPal while others may use the industry’s escrow service called SurePay.
Once your deposit is made, the voice talent will record your script in their professional recording studio. When the work has been completed the voice talent will send you instructions on how to download your finished audio files.
5. Congratulations, You’re Done!
You’ve successfully hired a professional voice over talent and experienced working with some of the best voice talent in the world.
If you need help at anytime, you can contact us toll-free at 1-888-359-3472.
Need Voice Overs for Your Internet Project?
June 28, 2008
Does Web 2.0 got you going? At Internet Voice Talent, we make it easy to find the perfect voice for your website, application or promo videos hosted online. The voice talent available on this site have collectively recorded internet voice overs for thousands of companies including animated site representatives, videos and commercials on YouTube, and web audio tours.
Outsourcing voice over for your Internet needs is fast and exciting when you use Internet Voice Talent. This website is catered to website designers, developers, web masters, creative departments and people who work in advertising and marketing who need to present their clients with something exciting and visionary.
Use this website to locate the voice talent for your project by:
- Searching
- Listening to audio samples
- Contacting the voice talent directly for a quote
