When Your Internet Audio Ad Needs a Voice-Over Revision

August 11, 2008

Ever wondered what a voice-over revision is?

A revision, when pertaining to voice-overs, is an alteration made to an existing recording, whether slight or significant.

Alterations may include the pronunciation of specific words, the interpretation of a script, or changes made to update the script over time.

Most revisions are needed because of changes in your business, product offering, sales strategy, etc..

Generally, revisions are made to recordings that you intend to use for long periods of time, and can be regarded as ongoing updates to the script.

Revisions to your audio recording may be necessary when adding new personnel, products, or re-branding. It’s kind of like maintaining your vehicle, ensuring that it continues to run smoothly… revisions to your voice-overs are less expensive, but are just as important :)

Voice actors are perfect for internet audio ads and presentations because, primarily, they have voices that are clear and compelling. But, more related to revisions, voice actors will always be available to you. If you use an internal candidate to create your voice over, there is always a chance that they have moved on and will not be available.

Revisions to your telephone system are also very common and should be implemented in a timely fashion to communicate information to your customers consistently.

When your team grows, new extensions are added, or voicemail boxes need to be recorded, it is customary to return to the same voice actor who recorded your phone system originally and hire them to record “revisions” to your script.

This is one of the reasons why it is important to maintain good business relationships with voice actors. Some voice actors even have special discounted revision prices for their clients.

It’s definitely something you should ask about when you select a talent to record. Knowing this ahead of time may save you a great deal of money in the long-term.